ING Explains

ING asked us to develop a series of short form films that would communicate their sponsorship of the Renault Grand Prix team. Under the working title ‘ING Explains’, the films revealed the inner secrets of Formula One.

Several days were spent filming at the Renault F1 headquarters in Enstone, England. Two films explaining how to get a job in Formula One were complemented by a study of carbon fibre and a description of how to livery a Grand Prix car. A further film was shot on location at the Paul Ricard circuit in France, where our MD was given the enviable task of testing a Renault F1 car.

We were also responsible for designing a bespoke ‘ING Explains’ YouTube page.


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