We get people talking with stories that resonate, inspire and activate an audience.


We love telling a good story and produce TV shows, commercials, branded content, global events, editorial and PR campaigns for some of the world’s biggest consumer and media brands.

Alistair Weaver

CEO & Founder

A committed wordsmith, Alistair has won lots of awards for his journalistic and broadcast skills. He began his working life at Autocar in 1998 and has since worked for most of the world’s top automotive and lifestyle titles. You might also have seen him presenting for ITV1, Sky or LA-based Edmunds’.

Alistair founded Gaucho following a request from the Honda F1 team to present and produce ‘online tv’ and has led the team ever since. A keen racer, he has a taste for the extreme – Alistair once set a world record for driving blindfold at 150mph!


Duncan Rycroft

Head of Content

After starting his career as a radio producer for the BBC, Duncan moved in TV went on to become Controller of Programmes for the BAFTA award winning ITV Granada news team. He’s also worked as a senior producer at the Olympics and the FIFA World Cup, which he assures us was hard work.


Kirstie Reid

Head of Strategy & Activation

A communication and brand engagement expert, Kirstie has developed and led strategic consumer PR, events and social media campaigns for iconic brands such as Sony, Disney, BT and Hasbro. At Gaucho, Kirstie takes an operational and strategic lead on all our projects, making they run smoothly and that they are seen and heard by the right audiences.


The Key Team
Alistair

Alistair

Duncan

Duncan

Kirstie

Kirstie


Our services include

Branded Content

We offer a full-service approach to branded content, from the germ of an idea to the finished piece. At the concept stage, we’re always keen to work with you to develop an activation strategy, maximising the ROI through earned, owned and/or paid media.


Virtual Reality

We’ve been pioneering the use of 360° filming in many of our projects, from a road test of the latest Ferrari to a travel film on ski slopes of Val d’Isere. It’s a key growth area for us and we’ve even shot a mixed reality travel film in Mandarin.


PR and Events

We develop PR campaigns and events for clients, from press trips to large scale installations. This includes: strategy development, full management, press releases, website and social media content and strategy, traditional and online media liaison, ambassador, celebrity and influencer management, media monitoring, product launches, media training.


Editorial

We write pieces and produce filmic content for some of the world’s biggest publications including The Sunday Times, WIRED and Edmunds.com, among many others. We also produce trend reports for clients such as WGSN.


TV Productions

We produce one-off documentaries and TV series that have been shown in more than sixty countries. Our crews have become experts at filming in some of the world’s toughest environments, from the deserts of South America to the icy wastes of the Arctic.


Production Services

We’re always excited to work with other production companies from across the world. We provide a broad range of production services including lighting, sound, editing, grading, cameras, LTO archiving and set design. Our experienced production team can manage your project from concept to delivery.


Gaucho in action

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Copyright © 2017. Alistair Weaver Ltd. T/A Gaucho Productions. Registered in England Number: 04601729