When Mustang Met Tinder

Tasked with introducing Ford to a new audience of millennials, we partnered with Tinder for a blind date with a difference. Over 1.5M millennials engaged with the Mustang profile card on Tinder before five blind dates met in London. Each date was hosted in a Ford Mustang and featured comedian Jared Christmas.

The dates were filmed and edited into a piece of short form content distributed through global media, Ford and Tinder channels.