Peugeot 107 Sportium

To introduce the Peugeot 107 Sportium special edition, we produced a short film inspired by pop promos. We found an up-and-coming band – The Young Runaways – and used their music as a soundtrack for a film that describes an impromptu beach gig. Shot in a day around Bristol, England, the film introduces key product info in a light and engaging way. It was used for marketing purposes in the UK and also featured on free-to-air channels.


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