Unipart Pundits playoffs

Keen to engage with a younger audience, Unipart approached Sky Sports and Gaucho to produce a series of humorous films with Sky Talent. Former england footballers turned Sky Sports pundits Matt Le Tissier and Paul Merson took part in ‘the pundit play-offs’, hosted by Soccer AM’s ‘The Hairy Strikers’. This was a TTL campaign with a 30sec TV commercial, four short form films and an outtakes reel.

The campaign also included a competition dynamic, which became Sky’s most successful to date. ‘The Pundit play-offs’ helped increase unipart’s brand perception by 50% and brand favourability by 68% (3x the norm).


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